The close.
Upsociate does the heavy lifting. You walk in prepped and fired up to seal the deal.
Upsociate, in plain words
Upsociate is a done-for-you outbound service for managed service providers (MSPs) in Canada and the United States, based in Winnipeg, Manitoba. A full-time team builds and cleans your prospect list, calls your territory every day, sends cold email only where CASL and CAN-SPAM allow it, mails real letters, and keeps “not right now” prospects warm for 52 weeks.
The goal is owner-to-owner meetings on your calendar, with notes on every conversation, all tracked in a sales platform the team sets up and keeps current. One MSP per market: two new clients a month, twenty in total.
The founder built an MSP to 100+ clients and a team of 25, then sold it.
Questions MSP owners ask
What does Upsociate do for an MSP?
Upsociate runs your outbound for you: daily calls, compliant cold email, physical mail and lead warming, all aimed at owner-to-owner meetings on your calendar. Every touch is logged in a sales platform the Upsociate team sets up and keeps current, so you walk into each meeting with notes on every conversation.
Who is Upsociate for?
Owners of managed service providers (MSPs) in Canada and the United States who grew on referrals and want a steadier way to grow, without hiring and managing sales staff.
What is included?
Building and cleaning your prospect list, full-time reps calling your territory every day, cold email where the law allows it, real letters by mail, 52 weeks of lead warming for prospects who say "not right now", meeting reminders and no-show follow-up, and the sales platform, set up and kept current for you.
Is cold email legal?
Yes, where the law allows it: CASL in Canada and CAN-SPAM in the United States. Upsociate sends cold email only where it is permitted. Every message names the sender, includes a real business address and has a working unsubscribe, and email permission is recorded with how and when it was obtained.
What does "one MSP per market" mean?
Upsociate works with one MSP per market, so a competitor can't take the same seat. It takes on two new clients a month and twenty in total.
How long until the first meetings?
The launch takes about 90 days: the offer, the prospect list, the platform and the callers are set up first. Then warm owners start landing on your calendar.
What is the Upsociate platform?
A sales platform built for MSPs: a dashboard of where every deal stands, an outreach report of conversations, meetings booked and list coverage, a pipeline, call recordings and transcripts, and email permission records. The Upsociate team sets it up and runs it for you.
Who runs Upsociate?
Upsociate is based in Winnipeg, Manitoba. Its founder built an MSP to 100+ clients and a team of 25, then sold it, and his playbook runs for you every day with a full-time crew.
Check your sales stats first.
The free Sales Readiness Scorecard shows where your pipeline leaks.
Get my scoreUpsociate is done-for-you outbound for MSP owners who grew on referrals and want a steadier way to grow. Full-time reps call business owners in your market, backed by cold email where the law allows it, physical mail and a year of lead warming. Every touch is logged in a sales platform Upsociate sets up and keeps current. See how it works.