early

Morning People vs. Night Owls: Who Really Wins?

September 02, 20254 min read

I’m an early riser.

Not just “up before 8” early—I’m talking 4:30 to 5 a.m. kind of early. While most people are buried under their covers hitting snooze for the second time, I’ve already had coffee, journaled, moved my body, and usually crushed an hour of deep, focused work.

And while I could use this post to champion early mornings and talk about the so-called “CEO schedule,” I won’t. Because the truth is, entrepreneurs come alive at different hours—and both early risers and night owls can absolutely win. This isn’t about who’s better. It’s about knowing yourself and building a routine that works for you.

Why I Wake Up at 4:30 a.m.

My morning routine is non-negotiable. It begins with a hot cup of coffee and 30 minutes of total silence. No phone. No notifications. No news. Just me, my thoughts, and my journal.

Sometimes I reflect on a win from yesterday. Other times I just download the chaos in my head to untangle it. Writing gives me clarity. It’s how I pause the noise long enough to hear myself think.

After journaling, I head to the gym—not to become a bodybuilder, but to move my body. I used to suffer from recurring back pain that would take me out of commission for weeks. That changed when I made movement part of my daily routine. It’s not glamorous, but it’s consistent. And that consistency gave me my health back.

By 7 a.m., I’ve already accomplished more than some people do in half a day. And I can say without hesitation: those quiet hours built my business.

Following the Clock We’re Wired With

One reason I lean into early mornings is because I believe in the health benefits of aligning with our natural circadian rhythm. Our bodies are biologically wired to wake with the light and wind down when it gets dark. When we follow that rhythm—eating, sleeping, moving, and working in sync with it—our mental clarity, energy, and overall health improve.

There’s plenty of science to back this up. Research has shown that disrupting the circadian rhythm over time (think: staying up until 3 a.m., then sleeping through daylight) can negatively affect sleep quality, metabolism, hormone balance, and even immune function.

But again—this isn’t about shaming night owls. Some people do have shifted rhythms, and if they’ve built a healthy lifestyle around it, power to them. My point is: if you can work with your biology instead of against it, life gets easier.

But What About Night Owls?

Some very successful people I know do their best work after the family has gone to bed. The house is quiet. No distractions. Just them and their ideas. I’ve had midnight Slack messages or 2 a.m. email replies that made my jaw drop—not because of the time, but because of the clarity and brilliance in what they wrote at that time.

Night owls aren’t lazy. They’re just wired differently. And that wiring doesn’t make you any less disciplined or focused. In fact, once a night owl finds a rhythm that works, they can be just as consistent, productive, and successful as someone with a 5 a.m. alarm.

The key difference is in how you structure your life around your energy.

The Real Question: When Are You Most Alive?

Entrepreneurship is hard. There are no easy roads, no perfect hacks, and definitely no universal schedules that work for everyone. What matters most is understanding your own rhythms.

  • If your brain is sharpest at 6 a.m., use that.

  • If you come alive at 10 p.m., lean into it.

  • If you’re not sure when your best hours are—start tracking. Pay attention to when your energy spikes. That’s when the magic happens.

Whether you're a founder, solo operator, or scaling a small team, knowing when you're most focused and most creative is one of the biggest competitive advantages you can give yourself.

Let’s Drop the Judgment

There's a toxic narrative in entrepreneurship that glorifies early mornings as the only “successful” option. “If you’re not up by 5 a.m., do you even want it?” they say.

That’s garbage.

What matters isn’t when you work—it's that you work deliberately. It's that you take care of your mind, your body, and your vision. It’s about setting a rhythm you can sustain.

What good is waking up at 4:30 if you’re running on fumes and resent your entire day?

What good is staying up ‘til 3 a.m. if your mornings are a wreck and your health is falling apart?

There’s no gold star for punishing yourself.

What’s the Common Thread?

Whether you’re an early bird or a night owl, there’s one thing we both need: intention.

Your day doesn’t start when you check your email. It starts the moment you make space to think clearly and move deliberately—however that looks for you.

That might mean journaling before sunrise, like I do.

Or meditating at midnight.

Or walking at lunch.

Whatever your rhythm, make it yours. Own it. Build systems around it. And give yourself permission to thrive in it—even if it doesn’t look like anyone else’s.

Because in the end, entrepreneurship rewards consistency—not conformity.

Mathieu built and sold a multi-million dollar, award-winning tech company before launching Upsociate in 2025. His 16-year entrepreneurial journey—filled with trial, error, and growth—led him to his true passion: helping other entrepreneurs navigate business challenges and personal development.

Mathieu Manaigre

Mathieu built and sold a multi-million dollar, award-winning tech company before launching Upsociate in 2025. His 16-year entrepreneurial journey—filled with trial, error, and growth—led him to his true passion: helping other entrepreneurs navigate business challenges and personal development.

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