I could use this post to champion early mornings and talk about the so-called “CEO schedule,” I won’t. Because the truth is, entrepreneurs come alive at different hours—and both early risers and night owls can absolutely win.
Entrepreneurship is often glamorized. The hustle, the grind, the 16-hour workdays. The wins. The financial milestones. The “overnight” success. But what rarely gets the spotlight, yet deserves it more than anything — is the person standing quietly behind the scenes, holding it all together when we feel like falling apart.
There are books that you read, and then there are books that change the way you think, speak, and show up in your business. Founder Brand by Dave Gerhardt falls into that second category for me.
Entrepreneurs are notorious for running on fumes. We live in the future — the next launch, the next client, the next big thing. And somehow we convince ourselves that when we finally arrive, we’ll start taking care of ourselves.
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